Client: CBS Sports Challenge: Sporting events don't get much more thrilling and important than the annual Super Bowl. To get the professionalism and quality it wanted, CBS Sports asked Neal Marshad Productions to document the energy and excitement of the Super Bowl XVI. Solution: Marshad produced and directed a 35mm film that not only captured the prestige of the Super Bowl XVI, but also put things in perspective by adding a nostalgic look back at past Superbowl achievements. Result: This broadcast drew one of the largest sporting event audiences ever recorded, and earned Marshad a National Emmy Award for Outstanding Individual Achievement in Directing and Cinematography.