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Client: Estée Lauder
Companies
Challenge: Lauder again called on Marshad to design and produce a multi-language CD-ROM to accompany the international release of
Estée Lauder's latest advance in skin care technology.
Solution: The strategy, worked out with the Estée Lauder launch team, required Marshad to produce, direct, shoot, and edit video footage at Lauder's Research and Development Center. After animation and graphic sequences were added, five foreign language narrations were recorded and incorporated into one CD. Marshad produced a live, web-based, interactive video teleconference between New York and Madrid as part of this project.
Result: Estée Lauder Companies selected Neal Marshad Productions to communicate to audiences of beauty journalists version 2.0 of their best selling product.

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