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Client:
Van Vechten & Company, Achilles Track Club and Avis.
Challenge: Neal Marshad Productions was contracted to produce a video for Avis as the title sponsor of the Achilles Track Club's participation in 2002 NYC Marathon. Solution: Shoot and edit footage held in a pre-marathon race in New York City's Central Park. In a matter of hours after the shoot, Marshad had delivered completed video and streaming video over the internet, in a variety of formats.
Result: Having the streaming video available for public release provided Avis and Achilles the branding and publicity of their sponsorship activities to support in the NYC Marathon, with over 200 Achilles marathoners
participating in the event.
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