Client: MAC Cosmetics Challenge: MAC is an acronym for Makeup Arts Cosmetics - products endorsed by professional makeup artists the world over. To support an introduction to a new line of cosmetics, MAC needed a launch concept that would generate attention and press coverage. Solution: The scene? A cocktail reception at world famous Henri Bendel's. The question? "Who is the new MAC girl?" The answer? Larger-than-life entertainer Ru Paul bursts into the room with sequined gown and MAC makeup. Result: This video not only successfully amplified MAC's position as the leading name in professional cosmetics, it isalso being used extensively for internal sales training and employee product awareness.