Client: The Park East Development LLC Challenge: The client is both a highly successful real estate developer and architectural design firm. Marshad was contracted to create not only an information design and interface, but additionally a complete visual identity including: logo, color palette, font selection and visual styleguide. All visual elements of theparkatpalisades.com were both literally and figuratively created from the ground up. Solution: Using Zen inspired soft muted colors that express a high level of comfort and taste, the Marshad design team created a logo for The Park at Palisades. Marshad then designed an information architecture to accommodate the highly sophisticated and demanding taste and appreciation level of prospective buyers of deluxe condominiums in the NYC marketplace. The design team created dozens of architectural floorplans, animations, and user interfaces.The client has licensed Marshad Technology Group WEBdb technology to enhance the functionality of the site. Result: An incredibly responsive, tasteful and communicative presentation of the architectural project and site has been built. Floor plan PDF documents were created to be distributed both online and in person to prospective customers who will either purchase or rent the luxurious residential apartments.