Client: Estée Lauder Companies Challenge: Lauder again called on Marshad to design and produce a multi-language CD-ROM to accompany the international release of Fruition Extra, Estée Lauder's latest advance in skin care technology. Solution: The strategy, worked out with the Estée Lauder launch team, required Marshad to produce, direct, shoot, and edit video footage at Lauder's Research and Development Center. After special animation and graphic sequences were added, five foreign language narrations were recorded and incorporated into one compact disk. Marshad also produced a live, Internet-based, interactive video teleconference between New York and Madrid as part of this project. Result: The use of a technologically advanced medium to convey the message the Estée Lauder Companies wished to communicate left audiences with the feeling that Estée Lauder was truly able to harness new technology and release a version 2.0 of the best selling product. This combination of multimedia options created a synergistic effect that could not have been achieved by any one of these applications used alone.