Client: Colgate-Palmolive Challenge: Produce a video, featuring Colgate chairman Reuben Mark, for an important high level employee communications effort. Solution: Work closely with the Colgate staff during preliminary planning, and then setup a multi-camera video shoot at Colgate-Palmolive's New York headquarters. Also, design special animated sequences to bookend the presentation. Result: Putting senior management on videotape always carries special responsibilities. This video proved to be an extremely effective way for the chairman to reach his employees with the professionalism and impact he wanted.