Client: Citizens Committee for New York City, Inc. Challenge: Create a public service campaign: What Can I Do?" and web database to help neighborhoods and residents in the aftermath of the September 11th terrorist attacks on New York City. Solution: In under a week, create over a dozen TV spots with well known New York personalities and build a web searchable database (http://www.nyselfhelpguide.org/sept11/) of over 4000 neighborhood organizations in the 5 borroughs of New York City.