Client: BBC Worldwide Americas, Inc.
Challenge: The British Broadcasting Corporation asked Marshad Technology Group for insights, strategy, technology, creative and search engine marketing for their North American online presence promoting all BBC branded products in North America.
Solution: For the direct-to-consumer component Marshad Technology Group integrated the BBC fulfillment operation to handle orders. For the B2B segment Marshad Technology Group targeted the education market that regularly purchases curriculum material from the BBC.
Result: At launch, the BBC Americas web presence and e-commerce site became a home for Wallace & Gromit, Absolutely Fabulous, Dr. Who, Sister Wendy, Monty Python, Mr. Blobby, and many other BBC favorites licensed for North America. Marshad Technology Group pioneered the use of streaming videos for the BBC, and was the first such site to do so for the BBC.