Client: Caswell-Massey, LLC.
Challenge: Caswell-Massey is America’s original apothecary famous for its soaps, fragrances, candles, lotions since 1752 and is one of the longest continuously operating businesses in the United States. Caswell-Massey needed a trusted strategic partner to bring state of the art best practices to their entire organization including a digital marketing strategy to build and optimize their online business. Caswell-Massey needed business process re-engineering, project management, email marketing best practices, website design, social media strategy and execution, enterprise apps, business automation technology consulting, ecommerce best practices, search engine optimization, digital advertising agency services including search and display advertising strategy, insights and creative, a roadmap with ongoing project management, and a high availability 24/7/365 support team.
Solution: Caswell-Massey contracted with Marshad Technology Group to provide a turnkey digital marketing strategy and execution, best practices ecommerce consulting, and a full service design and technology services solution with record setting results attributable to Marshad Technology Group’s search engine marketing strategy and tactics.