ESTÉE LAUDER

Client: Estée Lauder Companies, Inc.

Challenge: As one of the world’s premier cosmetic manufacturers and marketers of prestige skincare, makeup, fragrance and hair care products, Estée Lauder needed best practices technology, insights, creativity and project management in multiple languages.

Solution:  Estée Lauder partnered with The Marshad Technology Group as a senior level design digital agency and commissioned The Marshad Technology Group to consult and execute digital video and internet marketing. The Marshad Technology Group worked with senior executives at Estée Lauder to create content for the brand’s worldwide efforts to expand internationally on live TV, video, and multimedia in TV, public relations, in-store merchandising displays, websites, EPKs, and sales videos. The Marshad Technology Group built and designed the first Estée Lauder website, and many videos for all the Estée Lauder brands.