LA PRAIRIE

Client: La Prairie, Inc.
(A division of Beiersdorf)

Challenge: The most deluxe of all high end skincare brands, La Prairie partnered with The Marshad Technology Group to provide strategy, design, technology, insight, search engine marketing, translation and localization, and ongoing management of the LaPrairie.com e-commerce business and website.

Solution:  The Marshad Technology Group provided the strategic digital marketing plan, design and information architecture for this award winning high volume and high margin ecommerce business. The Marshad Technology Group collaborated with La Prairie’s local market managers in China, Korea, Japan, Germany, Spain, France and the United States provisioning 24/7/365 digital agency services and site management to La Prairie for over 11 years.

Result: LaPrairie.com e-commerce business remains the #1 door measured by important KPI metrics including: gross sales revenue, average per transaction value, and high margin ROI.