SPEEDO

Client: Speedo

Challenge:  Speedo partnered with The Marshad Technology Group to produce, host, and design their e-commerce business focusing on the Summer Olympic Games featuring content profiling Speedo-sponsored Olympic athletes and coaches.

Solution: The Marshad Technology Group provided best practices insights, design, technology, and content creation during the Summer Olympic Games. The Marshad Technology Group interviewed Olympic athletes and provided up-to-the minute information, keeping the online brand website updated throughout the Games, while providing exclusive customized content, communications and interviews with Olympic athletes and medalists.

Result: The Marshad Technology Group pioneered the use of internet technologies during the Olympics with this site for Speedo: for the first time at any Olympic event sports enthusiasts around the world were provided the technical functionality  to communicate directly with Olympic athletes and their coaches via e-mail.